Search engine optimization:- SEO is a procedure of techniques and strategies, used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.

On Page SEO:
SEO-friendly blog is one that allows a search engine to explore and read pages across the blog. Ensuring a search engine can easily crawl and understand your content is the first step to ensuring your visibility in the search engine result pages.
Keyword Research:
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.
How to Choose Effective Keyword
  1. Make a list of important, relevant topics based on what you know about your business.
  2. Focus on Highly Relevant, Low Competition Keywords
  3. Understanding the Long Tail of Keyword Demand
  4. Check competitors keywords
  5. Think from visitor’s point of view what he or she will search if he needs a particular thing
  6. Ultimately use your experience and intelligence to shortlist final keywords
Long Tail Keywords
Every search or as marketers call it - a keyword can be defined as a short or a long tail keyword. In most cases, a keyword that has over two or three words in it will be considered a long tail. If a search term has less than three words, most likely it will be regarded as a head term or a short tail keyword.
WHERE DO YOU NEED TO USE KEYWORDS?
  1. URL
  2. Meta description
  3. In headings
  4. As link anchor text when possible
  5. In the alt text, file names, and titles of images
  6. In the page title
Create Quality Content More Frequently
According to Hubspot, companies that publish 16 or more blog posts per month generate 4.5 times more leads than those who publish only up to 4 posts in a month.
The research further revealed that 48% of buyers rely on content for study and making purchasing decisions. More significantly, buyers consume at least four to six pieces of related content before contacting a sales employee. Leverage this information by creating more content more frequently so you can cater to your customer’s information demands
Meta Content Page title: Each title needs to be unique and no longer than 60-80 characters .optimize titles is by including relevant keywords.
Description: Each description needs to be unique and no longer than 155 characters
Open Graph tags (if using) This is a set of specific tags for Facebook Og:title, og:type, og:url, og:description, og:image
Image Optimization:
The Alt tag is the most important image optimization factor. search engines are text-based, they can not read images and videos.
Optimizing URLs for SEO:
All lowercase, separated by hyphens (-)
Short, relevant and descriptive of the content
www vs non-www redirecting properly
URL without the / at the end redirecting to version with / (or vice versa)
Proper usage of http:// and https://
Page load time:
Websites that load quickly have better engagement and conversation rates.
Internal linking:
Internal linking is a key SEO tactic for publishers. With right internal linking strategy your pages will rank higher.
Optimize Your pages for Mobile:
Optimizing your website for mobile devices will not only prove to be beneficial to your marketing goals but can also help your customer's making business decisions efficiently. Just remember that it doesn't mean responsive design for your website. It involves factoring mobile into an omnichannel customer journey and finding new and improved ways to reach and engage your target audience.
Create a sitemap:
Having a sitemap will also help you keep track of your current links, allowing you to update or remove non-working links as part of your optimization efforts
Off Page SEO:
Create articles, videos or any other content that people will find useful. Distribute that content through online directories.
Promote your content: The best ways to promote & market your content to ensure you get the best results. Share your content in many places and Pay to promote.
Use infographic: design an infographic, promote that infographic successfully and create huge amounts of high-quality backlinks.
Guest articles: guest article service process allows us to secure backlinks from most popular Articles, improving your search engine ranking.
Ask For Links: Share the link with them and ask if they may be willing to add it to their article
Social bookmarking: social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality backlinks helps us to increase web and Google Page Rank.
Social Media Marketing:
Social media is one of the most peaceful and profitable digital marketing platforms that can be used to increase your blog traffic. By spending just a couple of hours out of every week, over 91% of advertisers guaranteed that their social marketing efforts greatly increased their brand visibility and heightened user experience.
YouTube marketing: YouTube is your best channel to use for video marketing, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.
USE EMAIL MARKETING-Email marketing has proven to be a classic in the field of digital marketing – a strategy that always seems to work.
Email marketing helps you connect with your audience to promote your blog and increase traffic.
Advertise: Paid search, social media advertising, and display advertising are all superb ways of attracting visitors, building your brand and getting your blog in front of people

TAGS: keyword research, keyword research tool, keyword research tool free, keyword research and analysis,  keyword research in SEO, keyword research for AdWords, keyword research app, keyword research competitor analysis, keyword research competitor, keyword research for amazon, keyword research for social media

2 Comments

  1. Anonymous7/30/2019

    Incredible points. Sound arguments. Keep up the good work.

    ReplyDelete
  2. Thank you for writing this post. looking forward to read more.
    Search Engine Optimization Services

    ReplyDelete

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